The Only Podcast Focusing on Founders, Failures & Breakthroughs

This is no ordinary podcast!

The FAB DXB podcast brings you Dubai-based founders sharing their FAILURES and BREAKTHROUGHS: the stories most founders don't want to talk about but can help you avoid making the same mistakes. Eye opening stories about betrayl, wrong decisions, lack of foresight, investor dilemmas, mistakes with clients, bankruptcy, mental health and so much more


Each unmissable episode brings you learnings, insights and takeaways from our FAB founders sharing their difficult and challenging experiences as they carved their path to success in this bustling city of Dubai

UAE Founders

Sharing Failures

Insights & Learnings

Our latest episode

Join our host Fari Zolf in conversation with Dr Marshall Goldsmith, the world's

 #1 Executive Coach and best-selling author of 'What Got You Here Won’t

Get You There' and 'Triggers"


Theme: innovative leadership, detaching the past, coaching in the era of AI

A must-watch episode for founders, leaders and coaches wanting to

elevate their human-centric impact in a technology-driven world


Talking points:

  • Biggest marketing mistakes coaches make
  • Steps to build a successful coaching business
  • Building credibility as an expert
  • How to overcome past regrets as a founder
  • AI's role in the future of coaching


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Sit back and enjoy 18 episodes waiting to inspire,

heal and impart key learning!


With 100's of mistakes shared, you can avoid the same pitfalls these brave founders experienced

so you don't have to!

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MEET THE HOST: Fari Zolf

Podcast Producer, MC & Host, Community Creator, Event Curator


Who is Fari?

Fari is a curator of events, creator of communities and connector of ideas. She is co-founder of PodClub, the first and only podcasting community in Dubai along with being the founder Events by Fari, a B2B networking community for business owners. Her marketing agency VIP Creations, works with impact-driven brands to increase their ROI. With every initiaitive, she forges ahead trusting her 20years of marketing expertise and curious nature will pave the way for more success stories and learnings along the way.


It's all F@cked!

Fari hosted and organised the Dubai chapter of 'F@ck Up Nights!' since 2017 showcasing founders failure and launched her podcast as a result of her love for storytelling. Ironically the episodes never got aired thanks to the production team who lost the footage


Why a Podcast?

Fari is a believer that there is no one way to success and by zigzagging your way through the labyrinth, you will find your unique path to create impact As a marketing strategist, Fari creatively constructs the best roadmap for her clients to build impact and ROI through her Dubai based Marketing Agency. She started the podcast as an experiment; while undecided whether to add podcast production as a service for her Marketing Agency and her curiousity surprisingly revealed the magic awaiting brands in the art of conversation


Like what you see?

Want to know more..we're here for it. Get in touch if this is you:

- thinking about starting your podcast journey or

- looking to delegate the heavy lifting giving you more time to create

- want have Fari as your podcast host

- interested to invite Fari as your next podcast guest?

Get in touch